By Rachel Yoon on August 25, 2009
Know what branding is - Then understand the importance of link building in SEO is not too stressful, link with good competitors promote each other.
According to American Marketing Association (AMA), the definition of a brand is ‘name, term, sign, symbol, design, and identification of both product and services from a seller that differentiate from other sellers.
True branding in marketing term is not about everyone picking your brand over other competitors. Its true issue is about being picked up by your prospects because they know that this is their best choice as they actually believed they would satisfy the most only because it is the brand that will solve their problem at the time.
Expressing, stating what images your brand is pursuing need to be very carefully identified within your company, however when a user (client, customer, your site visitor, therefore the potential ROI) types a keyword in search engine it will be a product or the service they are particularly looking for. And now it is their choice what brand they think it is the most right.
Link building, in online marketing and SEO is just like branding in offline marketing in a way. Competitors with other brands are there but it doesn’t mean that you have to overtake them and take them down. You should spend your energy more in creating a good brand for your company. Having other ‘good’ and ‘quality’ competitors links on your site (or vice versa) will not let you down, in fact search engine likes the way when a site has solid link building structures with other sites that relevant to your site.
Understand the way of branding means, then understand your target audience -your client and customers, site visitors– what they need when you build your site. Share as much information you can by having relevant site links on your side. If your site is royal it will motivate your users.
Posted in SEO Insight | Tagged brand, branding, link, link build, link building, marketing, ROI |
By Rachel Yoon on August 21, 2009
I would like to write about patience in SEO today. How its successful result as high ranking technique becomes actually possible when there are so much effort and time has been devoted. You may want the result right now, but admit that SEO is the journey than a destination.
You will definitely want your relatively young (or even new) website to be in the first ranked within shortest possible time. We would implement every SEO strategy factors that will allow our website to be recognized and stand out to crawlers. It is perfectly fair to practice SEO strategy to our website architecture, site structure, contents and URLs etc. Because we would like our site to communicate well to search engine crawlers - Search engine’s principal intention is to find a quality website for online users, and we are making achievement to become one of the quality one that are respectful and reliable.
Most of search engines especially Google practice the most is to avoid spam, and a common feature of spam websites are new domains or very young websites that have been only lived for a short period of time. This means Google will prefer websites that have been lived long time rather than website recently generated.
It’s probably old sites that have been managed to persist are more likely reliable.
For example, if you are to drive a car, you won’t drive your car into a very complicated city area if you were just started learning driving or only because you bought a car without a license. You will need to know how to drive and it takes time to become a reliable and respectful driver that everyone will let themselves to ride in.
By implementing SEO strategy and plan, to your website will allow your site to be a quality one that actually deserves to be high ranked in search engines, but let’s remind ourselves that it does take some time to be qualified and credited. We are not talking about few years time, we are only talking about few month (normally 3-6 months), so let’s not jump ourselves to ‘immediate’ point, as it is journey than the destination.
Be patient and keep going, you will get there without you realize.
Our patience will achieve more than our force.
- Edmund Burke
Infinite patience brings immediate results.
- Wayne W. Dyer
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Posted in SEO Insight | Tagged Google, Google practice, high ranking, quality website, spam |
