Know what branding is - Then understand the importance of link building in SEO is not too stressful, link with good competitors promote each other.

According to American Marketing Association (AMA), the definition of a brand is  ‘name, term, sign, symbol, design, and identification of both product and services from a seller that differentiate from other sellers.

True branding in marketing term is not about everyone picking your brand over other competitors. Its true issue is about being picked up by your prospects because they know that this is their best choice as they actually believed they would satisfy the most only because it is the brand that will solve their problem at the time.

Expressing, stating what images your brand is pursuing need to be very carefully identified within your company, however when a user (client, customer, your site visitor, therefore the potential ROI) types a keyword in search engine it will be a product or the service they are particularly looking for. And now it is their choice what brand they think it is the most right.

Link building, in online marketing and SEO is just like branding in offline marketing in a way. Competitors with other brands are there but it doesn’t mean that you have to overtake them and take them down. You should spend your energy more in creating a good brand for your company. Having other ‘good’ and ‘quality’ competitors links on your site (or vice versa) will not let you down, in fact search engine likes the way when a site has solid link building structures with other sites that relevant to your site.

Understand the way of branding means, then understand your target audience -your client and customers, site visitors– what they need when you build your site. Share as much information you can by having relevant site links on your side. If your site is royal it will motivate your users. 

You will definitely want your relatively young (or even new) website to be in the first ranked within shortest possible time. We would implement every SEO strategy factors that will allow our website to be recognized and stand out to crawlers. It is perfectly fair to practice SEO strategy to our website architecture, site structure, contents and URLs etc. Because we would like our site to communicate well to search engine crawlers - Search engine’s principal intention is to find a quality website for online users, and we are making achievement to become one of the quality one that are respectful and reliable.

Most of search engines especially Google practice the most is to avoid spam, and a common feature of spam websites are new domains or very young websites that have been only lived for a short period of time. This means Google will prefer websites that have been lived long time rather than website recently generated.

It’s probably old sites that have been managed to persist are more likely reliable.

For example, if you are to drive a car, you won’t drive your car into a very complicated city area if you were just started learning driving or only because you bought a car without a license. You will need to know how to drive and it takes time to become a reliable and respectful driver that everyone will let themselves to ride in.

By implementing SEO strategy and plan, to your website will allow your site to be a quality one that actually deserves to be high ranked in search engines, but let’s remind ourselves that it does take some time to be qualified and credited. We are not talking about few years time, we are only talking about few month (normally 3-6 months), so let’s not jump ourselves to ‘immediate’ point, as it is journey than the destination.

Be patient and keep going, you will get there without you realize.   

Our patience will achieve more than our force.
-   Edmund Burke

Infinite patience brings immediate results.
-  Wayne W. Dyer

.

When it comes to Public Relations, what it most importantly considers is selecting the right vocabulary, articulates and demonstrates the subject right way to the public.

Public consists with different types of people who are with many different profiles, background and insight. Audiences are very broad that each individual may think and react differently to the same content. This is why Public Relations require high quality of communication skills and knowledge in expressing the message right – most expressed closely from its original purposes.

Providing great communication skills to appropriate situation and location is the key to good public relations as we all know. When one business is bench marketing, it is pretty much similar to publicizing with Public Relations and marketing strategy. At the end it is all about passing the message and information to the public right way, so that they can have better understanding on the products therefore ROI (return of investment, rate) happens.

In terms of using right SEO and SEO strategy implementing to your business website, good SEO knowledge is definitely supporting in more effective communication between a website (your business) to your users (your potential clients) within online environment.

Specializing and studying in SEO is important for such reason, so that the right strategy and tools are practiced and implemented to a site in right way (we never want to just repeat same contents again and again only because we want to attract a search engine) should be performed.

The most SEO significant factors that actually matter to attract search engines to rank your site in good position also prove that they are most likely well structured and designed websites.

Google’s first intention after all is to introduce useful contents to online users in terms of informative perspective, and therefore the ranking strategy like SEO & SMO are practiced among SEO specialists who would like to help informative sites with good contents to improve their sites visibility more stands out then others so that they are on the right track in their business marketing.

Competition between enterprises is growing fast every day and so their websites and contents within the site as well, search engines are serving more effectively to capture the right websites for each user’s individual need. Search engines will place your business (your site) on certain place where define it as an online location of your business. You would place your business located in the more focused and popular place where has high volume of circulation of population regardless of density of the population of the market place.

How to determine good or bad site is definitely audient’s call after visiting and viewing the site, but how are we going to even consider whether the site was actually useful or not without clicking into the site from the first place.

Ranking matters to sites with great contents, contents that are highly relevant to the nature of the site, purpose of the site where right contents were collected and gathered in good form for the right target audiences. For example, if you are searching for a restaurant in a specific area urgently so that you’ve typed your keyword in a search engine, where came up with list of restaurants you could possibly visit right away. Now it’s your call whether you would go for one of these lists after viewing few of them on the first few pages (or just one first page will do).

Let’s say there was a great restaurant without good SEO planned on the contents happened to be on few pages later, so that the page was not showing this restaurant on the good rank, a potential customer who could love the place now has been missed out from business opportunity.

The customer could dislike the place after visiting, but at least there was a chance to show what your business pursues by exposing your enterprise on the best location of online marketplace.

Korea- SEO has been contributed with sharing very useful knowledge in SEO being effective internet marketing tool to achieve great result within both regional and global online marketplaces. Lots of useful information on SEO in Korea has been introduced for you who need to accomplish your individual marketing purposes to Korean market and need to know more about online environment of Korea. Understanding SEO strategy for major search engines for targeting country with their trends and development right is a key to successful online marketing performance and many of you have came across with questions with Korean SEO trend through our blog. Now we will start looking into more broad way of utilizing SEO to target great online marketing result by not only providing information of SEO in Korea but also with some other countries with their SEO & SMO strategy considering major search engines sites for each country.

( image from www.tonystone.com )

Let’s face it, some clients want only keyword advertisement(PPC) without SEO. And we know it is not going to work that way.

To place keyword advertisement in order, Google evaluates each companies’ keyword campaign quality by over 100 factors. Among them, Google considers most important two factors : Bidding price and Quality Score. You know about bidding. The more you bid, the higher place you get. But what about Quality score?

Quality Score is based on clickthrough rate(CTR) of your keyword advertisement, relevancy of ad text and keyword, landing page optimization : and several more facotrs. As you might know, landing page optimization is obviously SEO. To optimize certain page, you should have optimized website structure, html coding, keyword density, link building and more of SEO tactics. And other Quality score factors are related to present SEO condition. And also customer’s side, well optimized page can lead to high conversion rate. For successful keyword campaign, conversion rate with quality clicks is more important than useless tons of clicks. You know that click means spending money, yet conversion means earning money.

All the webpromotion must starts with SEO. Without SEO, you can’t expect best ROI.

- Related Posts -

SEO Trend 2009

Choosing right web promotion

When I meet prospective clients, the first thing I try to do is making sure picking up right web promotion method for them. There are three major options to choose : SEO, Paid placement and SMO. Using all the marketing methods would be ideal scenario, but only if you have big mount of budget. Successful web promotion starts with choosing it. If you are looking for marketing tool guaranting best ROI, this simple 3 step would be helpful.

1. Consider your country/language’s search engine environment first. : There is better marketing tools in certain region because of search engines’ popularity, constructure and search result.

2. Learn consuming patterns of your target customers. : ex) If your customers are young and hip, you’d better consider using latest mash-up social media(SMO). If they are not familiar with internet, focus on simple and clear approach (SEO, paid placement).

3. See competitive rate of your target keywords. : If keyword competition of search engine ranking is severe and you don’t have budget and manpower to overcome it, paid placement would be easy way to keep up with it. Otherwise you should start SEO campaign right away. You’ve just found blue ocean!

What most important factors used to be contents and inbound links. But now it become different. Let’s find out how it’s changed first and what is latest trend.

Search Engine Crawler is changing. SEO is changing.

Originally SEO dominant factor was ‘contents’. As Search Engines found as giving useful and limitless information to everyone, search crawler givs most advantage to web pages containing full of contents. Target keyword research and put that in the contents on landing page became important SEO tactics. But soon it gave rise to side effects. Such as keyword stuffing, blackhat brought in search ranking manipulation and also didn’t provide useful contents as well.

Then, search algorithm got changed to construct better search environment. Search crawler started to think “to verify whether the contents are latest and informative resorce, I have to check what others think. If lots of webpages link to certaub webpage, it is probably important and useful.”. Link building became important factor as much as contents. But soon link building companies getting grow in a rambling just for search ranking not providing information.

Latest SEO Trend – Authority.

Both factors, Contents and Link, have each possiblity to fall into trap. ‘How can we make sure webpage is trustful?’ It is search engine craweler’s biggest and serious worry.

They find answer. “Authority.” If the site has trusty identity such as official webmaster, URL(org, gov…), it gain authority. Search engine crawler finds out lots of elements to check how prominent authority the websites have. For better SEO in 2009, You should consider and shape website’s authority first.

But as you know, it could be changed in any near future. Successful SEO is up to studying latest SEO trend and dealing with the change.

Your contents won’t be shown to the world without link building. In search engine optimization, off-page factors such as link building, competition, history have become more and more important. Especially links pointing to your website is considered by search crawler as varification that your website is important and authorized. Ultimately it is a source for direct traffic and one of the biggest factor for higher ranking on search result. Only link building can make your valuable contents to be a real king!

Then you would like to know how you can actually improve your website’s link polularity. Because link building is such a time-consuming work yet unavoidable, you should keep your eye on link building techniques and strategies. Here are some of those. Bookmark this, and hopefully keep your website crowded and put that on the high spot.

Start with Basic - Writing authority and quality Contents.

The best way people find and voluntarily link your website is depending on contents you provides. If the contents is valuable and worth seeing twice, web users such as blogger and linkerati would like write link pointing your website, for their benefit. In this case, you don’t have to send bunch of e-mails to webmasters hoping for reciprocal link. Searching for related websites, sending them e-mail, waiting for response… These are time-consuming process and you would get only less than 5% of possitive answers. Writing excellent contents makes everything more easier. (I’m not saying that looking for reciprocal link building is worthless, but just hard to gain. It is actually great way to improve your rank!)

SEO Writing tips for link building :

- Write noticeable title. (If web users doesn’t click it, they would never know how great your contents are.)

- Target at those who can help spread it. (There is clearly a group of individuals on the web who are responsible for helping to push content into recognition.

- Write and submit press release. (Don’t forget your byline link.)

Direct link building strategies

- Submit your website to quality directories

- Submit your blog to search engine friendly social media(Twitter, Digg, Delicious, Myspace and etc.), RSS feed directories.

- Submit videos to TV channel website including relevent text link.

- Buy old domain and link to your site. (It could be expensive.)

- Buy direct directory listings. (Some directories are better than others.)
 Yahoo! Directory ($299/yr)
 Business.com ($199/yr)
 StartingPoint ($99/yr)
 Best of the Web ($69/yr or $199 one time)
 Joe Ant ($39/yr)
 Aviva Directory ($50/yr or $75 one time)

Resource :

http://answers.vizu.com/solutions/pr/press-release/20070305.htm

http://www.seomoz.org/blog/link-building-from-a-to-z

Related posts :

[SEO Guide] Keyword Research

All your website contents will be organized and consist of the keyword you select. It is ‘targeted keywords’.

How to choose Targeted Keywords for SEO

Step 1. Set goals of your business & conversions of your site. If you are a used car saler,  “selling car” would be your goal of business. Then, you would like to make pages which is containing contact info or directly online purchase system so that you could sell your cars. ‘veiwing the page’ or ‘contact from customers’ would be the conversion of your site. Write down your own goals and conversion!

Step 2. Be the Searcher. For each conversion you wrote, take a few minutes to put yourself in the mind of searchers. Imagine you’re this person sitting in front of PC to search something. What do you type in the search box? Brainstorm keyword categories that address the customer’s want :  brand, specs, price, deals…

Step 3. Expand your keyword list. Keep adding your keyword list. You can review further on the web and discover additional phrases. And think of optional keyword like lingo, abbreviations, synonyms, seasonal, misspellings, alternate spelling…

Step 4. Make it slim. Now it’s time to narrow your list down to efficient SEO campaign. It’s impossible to make successful ranking performance for all the tons of keywords. You have to give shape to a keyword plan specifically. (10 keywords would be fine for starter)

Here is decisive SEO factors to keyword-determine : Search Popularity, Relevance, Competetion

Higher Popularity/Lower Competition/Higher Relevance would be the ideal balance.

Step 5. Match keywords and Landing page. One by one, step through your targeted keywords and assign a landing page to each one.

Now you are ready to write SEO friendly contents with your worthy keyword list!