By Rachel Yoon on September 2, 2009
Contents in each page matter, because crawler will read its text which matches to keyword typed in and capture them on to the result page. This is why writing contents are decisively important for SEO. It should consider the relevancy between what you are writing and what your users might search for.
1. Ensure what you are writing: Depending on the purpose of the site and contents you are writing it can be fact, journals, article, news or your opinions on certain subject etc. whatever the issue will be you will have to admit that the contents you are about to upload will be presented to public which you should carefully researched and thought through. It is your dignity mentioning about any issues to be shared with users.
2. Link out to your sources: Google detect links on your site as extra avenues and to see possibility of further information.
3. Unique contents It is important that you are writing your own contents, rather than copying them from other sites. If you use contents from other site, it will only duplicate but if you are creating an original message they will be the one who will copy your contents. If you are concerned of keeping your contents safe under copyright there are places where you can be protected by government, such as United State copyright office.
4. Users participation: Involving users to participate is another good idea. It would be good to let them question or leave comment, or review on something that you wrote if possible.
5. Correct use of spelling and grammar: If spelling mistake occurs, crawlers will most likely find it as spam. Always make sure that you are using the correct spellings and grammars.
Posted in Korea SEO Guide | Tagged content, contents, copyright, writing |
By Rachel Yoon on August 31, 2009
Web designers and developers design sites mainly for site users, they don’t really realize how the site will be appealing to search engine which is fair enough. Various techniques and graphic methods are applied in entire site in order to grab visitor’s eyes in a second. It is fact that a decision whether they would stay or leave will be made instantly. As applying good visual effect is important in terms of web site design, using interactive programs such as Flash is a new fashionable approach in online trend today.
But we need to consider something here! While using flash impresses your site users, search engines don’t recognize it well therefore it is not indexing your site at all. I am not saying that you should never use flash and not follow trend or style just because search engines will ignore your site, but if you know how to use them in better way it will be only beneficial. Search engine will support your site to stay in good ranking - so it will be more visible to your users just before they are about to impress with your site design.
1. Use flash when it is really necessary – Try not to use flash for entire site. It is a great tool for interactive aspect. If you would like to use the function, use it right when it is absolutely necessary.
2. Use Alt tag – If you make good habit on using alt tag it is not only helpful for search engines to notify what images or flash part is (the description of them) but also to your site users especially they are a screen readers (disable friendly sites).
3. SIFR ( Scalable Inman Flash Replacement) - This is a technology that displays text from flash elements. Even if the part is designed with flash, text will be still readable to search engines.
Posted in Korea SEO Guide | Tagged fashionable site, Flash, interactive, SIFR, trend, visual effect |
By Rachel Yoon on August 25, 2009
Know what branding is - Then understand the importance of link building in SEO is not too stressful, link with good competitors promote each other.
According to American Marketing Association (AMA), the definition of a brand is ‘name, term, sign, symbol, design, and identification of both product and services from a seller that differentiate from other sellers.
True branding in marketing term is not about everyone picking your brand over other competitors. Its true issue is about being picked up by your prospects because they know that this is their best choice as they actually believed they would satisfy the most only because it is the brand that will solve their problem at the time.
Expressing, stating what images your brand is pursuing need to be very carefully identified within your company, however when a user (client, customer, your site visitor, therefore the potential ROI) types a keyword in search engine it will be a product or the service they are particularly looking for. And now it is their choice what brand they think it is the most right.
Link building, in online marketing and SEO is just like branding in offline marketing in a way. Competitors with other brands are there but it doesn’t mean that you have to overtake them and take them down. You should spend your energy more in creating a good brand for your company. Having other ‘good’ and ‘quality’ competitors links on your site (or vice versa) will not let you down, in fact search engine likes the way when a site has solid link building structures with other sites that relevant to your site.
Understand the way of branding means, then understand your target audience -your client and customers, site visitors– what they need when you build your site. Share as much information you can by having relevant site links on your side. If your site is royal it will motivate your users.
Posted in SEO Insight | Tagged brand, branding, link, link build, link building, marketing, ROI |
By Rachel Yoon on August 21, 2009
I would like to write about patience in SEO today. How its successful result as high ranking technique becomes actually possible when there are so much effort and time has been devoted. You may want the result right now, but admit that SEO is the journey than a destination.
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You will definitely want your relatively young (or even new) website to be in the first ranked within shortest possible time. We would implement every SEO strategy factors that will allow our website to be recognized and stand out to crawlers. It is perfectly fair to practice SEO strategy to our website architecture, site structure, contents and URLs etc. Because we would like our site to communicate well to search engine crawlers - Search engine’s principal intention is to find a quality website for online users, and we are making achievement to become one of the quality one that are respectful and reliable.
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Most of search engines especially Google practice the most is to avoid spam, and a common feature of spam websites are new domains or very young websites that have been only lived for a short period of time. This means Google will prefer websites that have been lived long time rather than website recently generated.
It’s probably old sites that have been managed to persist are more likely reliable.
For example, if you are to drive a car, you won’t drive your car into a very complicated city area if you were just started learning driving or only because you bought a car without a license. You will need to know how to drive and it takes time to become a reliable and respectful driver that everyone will let themselves to ride in.
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By implementing SEO strategy and plan, to your website will allow your site to be a quality one that actually deserves to be high ranked in search engines, but let’s remind ourselves that it does take some time to be qualified and credited. We are not talking about few years time, we are only talking about few month (normally 3-6 months), so let’s not jump ourselves to ‘immediate’ point, as it is journey than the destination.
Be patient and keep going, you will get there without you realize. Â Â
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Our patience will achieve more than our force.
-Â Â Edmund Burke
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Infinite patience brings immediate results.
-Â Wayne W. Dyer
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Posted in SEO Insight | Tagged Google, Google practice, high ranking, quality website, spam |
By Rachel Yoon on August 17, 2009
All the links stated from your site to another websites are traceable, these links are connected from your website and this means it is also a route to another websites.
What it is so important about the links are it is another way of telling how fine your neighborhood is. Say if your link was listed in the Link farm where are full of links ran by a site trade links, how relevant is the website linked your business actually is to your website and its contents.
Once a visitor got to your website, now it is the internal links that are structured for your site matters. General site map for your website is not something that robots will read as. There is a certain way that links are set in good structure for spiders will rather recognized. Links within the site will be something search engine robots consider the most when crawling through your website.
Posted in Korea SEO Guide | Tagged inbound, internal link, Outbound, robot |
By Rachel Yoon on August 14, 2009
When it comes to Public Relations, what it most importantly considers is selecting the right vocabulary, articulates and demonstrates the subject right way to the public.
Public consists with different types of people who are with many different profiles, background and insight. Audiences are very broad that each individual may think and react differently to the same content. This is why Public Relations require high quality of communication skills and knowledge in expressing the message right – most expressed closely from its original purposes.
Providing great communication skills to appropriate situation and location is the key to good public relations as we all know. When one business is bench marketing, it is pretty much similar to publicizing with Public Relations and marketing strategy. At the end it is all about passing the message and information to the public right way, so that they can have better understanding on the products therefore ROI (return of investment, rate) happens.
In terms of using right SEO and SEO strategy implementing to your business website, good SEO knowledge is definitely supporting in more effective communication between a website (your business) to your users (your potential clients) within online environment.
Specializing and studying in SEO is important for such reason, so that the right strategy and tools are practiced and implemented to a site in right way (we never want to just repeat same contents again and again only because we want to attract a search engine) should be performed.
Posted in SEO Insight | Tagged communication skills, Public Relations, ROI, SEO knowledge, tools |
By Rachel Yoon on August 12, 2009
Your potential customers and clients are taking link as a pathway to your site. This is why links are very important in terms of SEO solution. Quality links specifies quality website for the search engine. Quality links are treated very importantly from Search engines.
To identify quality links following check list might help you:
1. Relationship with the site – how relevant is it to the subject of the site.
2. Link page communicating to your target audience
3. Link function – does it work?
4. Is the link up-to-date?
5. Is the link present and not critical or contains strong materials?
What Search engines will consider the most is how links are related to each other well as an inbound and outbound links - receiving quality links from outside of your website (Link from other websites) is just as important as good link structures of your website.
Posted in Korea SEO Guide | Tagged link, quality links, structure |
By Rachel Yoon on August 10, 2009
Using SEO Analytic Stategy
Good marketing that leads successful business end result often verifies as successful strategy has been performed appropriately to the right target.
In online marketing, total traffic number of visitors for your website proves the volume of people who has actually passed your marketing strategy but does not tell you enough whether they were the right target audiences that you aimed initially. Or the number doesn’t explain you enough with specific profiles of visitors such as genders, age, regions where they are living, or what path took trough your website.
This means, having just a big number of visitors for your site everyday doesn’t mean that you have achieved with great benefit of successful marketing result. Most importantly, you would want to find out on users satisfaction.
It reminds you the importance of using statistic fact based on your website architecture will offer better marketing and business plan, and this is why SEO campaigns with web analytic programs need to be structured and implemented when designing or re-constructing your website.
SEO analytic program will tell you where your visitors came from and even more important things likes keywords they searched for. This will be a great resource that gives much better ideas on reinforce your business and marketing plan.
Posted in Korea SEO Guide | Tagged analytic, marketing strategy, online marketing, SEO campaigns, target audience, traffic |
By Rachel Yoon on August 5, 2009
Where your business located is your business approach
The most SEO significant factors that actually matter to attract search engines to rank your site in good position also prove that they are most likely well structured and designed websites.
Google’s first intention after all is to introduce useful contents to online users in terms of informative perspective, and therefore the ranking strategy like SEO & SMO are practiced among SEO specialists who would like to help informative sites with good contents to improve their sites visibility more stands out then others so that they are on the right track in their business marketing.
Competition between enterprises is growing fast every day and so their websites and contents within the site as well, search engines are serving more effectively to capture the right websites for each user’s individual need. Search engines will place your business (your site) on certain place where define it as an online location of your business. You would place your business located in the more focused and popular place where has high volume of circulation of population regardless of density of the population of the market place.
How to determine good or bad site is definitely audient’s call after visiting and viewing the site, but how are we going to even consider whether the site was actually useful or not without clicking into the site from the first place.
Ranking matters to sites with great contents, contents that are highly relevant to the nature of the site, purpose of the site where right contents were collected and gathered in good form for the right target audiences. For example, if you are searching for a restaurant in a specific area urgently so that you’ve typed your keyword in a search engine, where came up with list of restaurants you could possibly visit right away. Now it’s your call whether you would go for one of these lists after viewing few of them on the first few pages (or just one first page will do).
Let’s say there was a great restaurant without good SEO planned on the contents happened to be on few pages later, so that the page was not showing this restaurant on the good rank, a potential customer who could love the place now has been missed out from business opportunity.
The customer could dislike the place after visiting, but at least there was a chance to show what your business pursues by exposing your enterprise on the best location of online marketplace.
Posted in SEO Insight | Tagged best location, opportunity, Ranking, SEO significant factors, viability |
By Rachel Yoon on July 30, 2009
Sensing SEO, with New Wave
Korea- SEO has been contributed with sharing very useful knowledge in SEO being effective internet marketing tool to achieve great result within both regional and global online marketplaces. Lots of useful information on SEO in Korea has been introduced for you who need to accomplish your individual marketing purposes to Korean market and need to know more about online environment of Korea. Understanding SEO strategy for major search engines for targeting country with their trends and development right is a key to successful online marketing performance and many of you have came across with questions with Korean SEO trend through our blog. Now we will start looking into more broad way of utilizing SEO to target great online marketing result by not only providing information of SEO in Korea but also with some other countries with their SEO & SMO strategy considering major search engines sites for each country.
( image from www.tonystone.com )
Posted in SEO Insight | Tagged Korean SMO, online marketing, seo |
